ANNEX88 IS A SOCIAL-FIRST AGENCY ROOTED IN SUBCULTURE.
WHAT SOME PEOPLE SEE AS A NICHE, WE SEE AS A MOVEMENT.
WE GET YOUR BRAND
INTO THE GROUP CHAT
Annex88 is a social-first advertising agency that helps brands through the lens of subcultures. While culture moves fast, but subcultures move even faster. Today's consumers don't just observe culture, they shape it. At Annex88 we get brands to participate in these subcultures authentically, cutting through the advertising noise to earn a place in their consumer's group chat. THE WORK
LINCOLN CENTER // YEETHOVEN
When Lincoln Center needed to attract a younger audience to the theater, we produced Yeethoven — a classical mashup of Hip-Hop and Beethoven’s greatest.
JBL // EARBUDS FOR EVERYONE
While JBL is famous for its speakers, they were struggling in the wireless earbuds space. We took JBL's underdog status into their advantage by positioning them as a badge of self-expression
JBL // PEAKS ON PEAKS
While JBL is famous for its speakers, they were struggling in the wireless earbuds space. We took JBL's underdog status into their advantage by positioning them as a badge of self-expression
BRANDS WE GOT INTO THE GROUP CHAT
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BRANDS WE GOT INTO THE GROUP CHAT *
Contact Us
Interested in working together?
Hit us up at hello@annex88.com